A Love Story Skincare Love Potion (2024)

Water (Aqua)

Also-called: Aqua | What-it-does: solvent

Good old water, aka H2O. The most common skincare ingredient of all. You can usually find it right in the very first spot of the ingredient list, meaning it’s the biggest thing out of all the stuff that makes up the product.

It’s mainly a solvent for ingredients that do not like to dissolve in oils but rather in water.

Once inside the skin, it hydrates, but not from the outside - putting pure water on the skin (hello long baths!) is drying.

One more thing: the water used in cosmetics is purified and deionized (it means that almost all of the mineral ions inside it is removed). Like this, the products can stay more stable over time.

Aloe Leaf Extract - goodie

Also-called: Aloe Barbadensis Leaf Extract | What-it-does: soothing, emollient, moisturizer/humectant

The extract coming from thejuice containing leaves of the Aloe vera plant. It's usually ahydroglycolicextract (though oil extractfor the lipid parts also exists) that has similar moisturizing, emollient and anti-inflammatory properties as the juice itself. We have written some more about aloe here.

Hemp Seed Oil (Cannabis Sativa Seed Oil)

Also-called: Hemp Oil;Cannabis Sativa Seed Oil | What-it-does: emollient

A Love Story Skincare Love Potion (1) We don't have description for this ingredient yet.

Also-called: Cucumber Fruit Extract;Cucumis Sativus Fruit Extract | What-it-does: soothing, emollient

Cucumber is a nice, non-irritating plant extract that’s known for it’s soothing and emollient properties. It’s not something new to put it on our face: even Cleopatra used it to “preserve her skin”.

It’s commonly believed that cucumber is the answer to puffy eyes, but there is no research confirming this. What research does confirm is that it contains amino acids and organic acids that’s helpful for the skin’s acid mantle. There is also an enzyme (called shikimate dehydrigenase) in the pulp that’s shown to have anti-inflammatory properties.

Hyaluronic Acid - goodie

What-it-does: skin-identical ingredient, moisturizer/humectant

  • It’s naturally in our skin and behaves there like a sponge
  • It can bind up to 1000 times its own weight in water
  • It is a big molecule from repeated subunits (polymer) so different molecular weight versions exist (unfortunately there is no way to determine MW from INCI list only)
  • High-molecular-weight-HA (>500 kDa) is an excellent surface hydrator, skin protectant and can act as an osmotic pump helping water-soluble actives to penetrate deeper into the skin
  • Low-molecular-weight-HA (< 500 kDa) can hydrate the skin somewhat deeper though it is still a big molecule and works mainly in the epidermis (outer layer of the skin)
  • Low-molecular-weight-HA might also help the skin to repair itself by increasing its self-defense (~ 200kDa used in the study)
  • Ultra-low-molecular-weight-HA (<50kDa) is a controversial ingredient and might work as a pro-inflammatory signal molecule

Read all the geeky details about Hyaluronic Acid here >>

Sweet Almond Extract

This ingredient name is not according to the INCI-standard. :( What, why?!

Anise Fruit Extract

A Love Story Skincare Love Potion (2) We don't have description for this ingredient yet.

Safflower Extract

A Love Story Skincare Love Potion (3) We don't have description for this ingredient yet.

Witch Hazel - goodie

Also-called: Witch Hazel Extract;Hamamelis Virginiana Extract | What-it-does: soothing, antioxidant, antimicrobial/antibacterial, astringent

Witch hazel is a smallish tree (up to 5m) that's native to North-America, has nice yellow flowers and is similar to the hazelnut bush (hence the name).

As for skincare, it's loaded with active components that have a bunch of magic properties, like astringent, anti-inflammatory, antioxidant and anti-bacterial. It's also a well-knownvasoconstrictor (it makes the blood vessels narrower) andpromotes the healing of broken skin bytightening up the skin proteins and thus creating a protective covering.

The complication, however, is that different extracts and distillates can be made from different parts of the plant (bark, twigs, and leaves are typically used) and different extraction methods from different parts produce different results. So if you see only Witch Hazel Extract or Witch Hazel Water on the ingredient list, it's a bit hard to know what you're actually gettingbut we will try to summarize the possibilities to give an idea.

The main biologically active componentsin Witch Hazel are hamamelitannin (a potent astringent and antioxidant), catechins (anti-inflammatory and antioxidant) and gallic acid (antibacterial). The bark extract contains by far the most hamamelitanninand it has the most gallic acid and catechins. The twigs contain fewer catechins, less gallic acid, and much less hamamelitannin(4.77% vs 0.18%). The leaves contain hardly any tannins (0.04%) or catechins and contain amedium amount of gallic acid (compared to the bark and twigs).

Witch Hazelalso contains tiny amounts of the essential oil and fragrance component eugenol, but the amount is so small that it's probably not significant for the skin.

Apart from the differences in active components in different parts of the Witch Hazel bush, the extraction methods also vary. Witch Hazel Distillate contains 14% added alcohol according to the USP specifications and alcoholis, at best drying, and at worst skin-damaging. Luckily, there are also alcohol-free distillates, so if you prefer no alcoholcheck the ingredient list carefully. Witch Hazel Extracts can also be made in different ways:browsing Ulprospector, we could find hydroglycolic, hydroalcoholic and glicerine/water based extracts.

Well-known skin care expert, Paula Begoun rates witch hazel as poor and says, "depending on the form of witch hazel, you’re exposing your skin either to asensitizing amount of alcohol or to tannins, or both." This might be the case if you are dealing with an alcoholic witch hazel bark water or extract, but looking at CosIng(the official INCI name listing of the EU), witch hazel bark water or witch hazel bark extract are not listed ingredients. Bark and leaf or bark and twig or all three are used together to create extracts, so the chance that there is too much hamamelitannin in the final cosmetic ingredient seems small. Alsoalcohol-free extracts and distillates exist; actually, the majority seemto be alcohol-free nowadays. So all in all, we think "Hamamelis Virginiana Extract" on the ingredientlist is nothing to worry about.

We even found a German study that compared the efficacy of Hamamelis ointment to panthenol ointment for soothing the skin in children (from 27 days to 11 years old). They observed 309 children and concluded that both ointmentswere similarly effective but the one with Hamamelis was even better tolerated(98.2% vs. 92.3% tolerated well the ointments in the two groups).

All in all, Witch Hazel Extract is a sloppy INCI name (btw, not in the CosIng listing), and you do not really know what you'regetting. Most probably though, you are getting a goody with nice astringent, soothing, antibacterial, and even antioxidant properties.

(Vegan) Glycerin - superstar

Also-called: Glycerol | What-it-does: skin-identical ingredient, moisturizer/humectant | Irritancy: 0 | Comedogenicity: 0

  • A natural moisturizer that’s also in our skin
  • A super common, safe, effective and cheap molecule used for more than 50 years
  • Not only a simple moisturizer but knows much more: keeps the skin lipids between our skin cells in a healthy (liquid crystal) state, protects against irritation, helps to restore barrier
  • Effective from as low as 3% with even more benefits for dry skin at higher concentrations up to 20-40%
  • High-glycerin moisturizers are awesome for treating severely dry skin

Read all the geeky details about Glycerin here >>

Xanthan Gum

What-it-does: viscosity controlling, emulsion stabilising

It's one of the most commonly used thickeners and emulsion stabilizers. If the product is too runny, a little xanthan gum will make it more gel-like.Used alone, it can make the formula sticky and it is a good team player so it is usually combined with other thickeners and so-calledrheology modifiers (helper ingredients that adjust the flow and thus the feel of the formula). The typical use level of Xantha Gum is below 1%, it is usually in the 0.1-0.5% range.

Btw, Xanthan gum is all natural, a chain of sugar molecules (polysaccharide) produced from individual sugar molecules (glucose and sucrose) via fermentation. It’s approved by Ecocert and also used in the food industry(E415).

Silver Dihydrogen Citrate

What-it-does: preservative

A Love Story Skincare Love Potion (4) We don't have description for this ingredient yet.

Citric Acid

What-it-does: buffering

Citric acid comes from citrus fruits and is an AHA. If these magic three letters don’t tell you anything, click here and read our detailed description on glycolic acid, the most famous AHA.

So citric acid is an exfoliant, that can - just like other AHAs - gently lift off the dead skin cells of your skin and make it more smooth and fresh.

There is also some research showing that citric acid with regular use (think three monthsand 20% concentration) can help sun-damaged skin, increase skin thickness and some nice hydrating things called glycosaminoglycans in the skin.

But according to a comparative study done in 1995, citric acid has less skin improving magic properties than glycolic or lactic acid. Probably that’s why citric acid is usually not used as an exfoliant but more as a helper ingredient in small amounts to adjust the pH of a formulation.

A Love Story Skincare Love Potion (2024)
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