Deliciously Ella says she suffered extreme 'trolling' (2024)

FAQs

What is the Deliciously Ella scandal? ›

Ella was touted as a figurehead of the 'clean eating' movement (a term she never used), and accused of inciting eating disorders. Newspaper headlines gleefully reported that two of her delis had to close due to financial issues.

All our products are carefully crafted with simple, natural, 100% plant-based ingredients.

Ella started the Deliciously Ella recipe website, writing simple, plant-based recipes from her parents kitchen in the hope that changing her diet would improve her health. Deliciously Ella takes off as Ella's health improves, amassing over 130 million hits on the website.

Her seven cookbooks have sold nearly 1.5 million copies worldwide.

In April 2016 she married Tessa Jowell's son, Matthew Mills, who is also her business partner. The couple have two daughters, Skye, who was born in July 2019 and May, born in October 2020.

As Ella says “it has to be enjoyable to be sustainable” and this app really does try to do that. The recipes are easy and delicious. The yoga and meditation sessions are manageable and designed to help you grow into your practice. The podcast is absolutely AMAZING.

Anne Hathaway was a vegan for several years until she made the switch while filming Interstellar. She explained that she and her husband had joined Matt Damon for dinner one night at a Michelin-star restaurant and Matt agreed to eat whatever the chef wanted to serve.

Ella Mills is the founder and driving force behind the deliciously ella plant-based food brand and platform, which advocates for a sustainable and simultaneously healthy life.

Each day has three balanced meals and a snack, which collectively meet your nutritional requirements and total 1800-2000 calories each day. There are +50grams of protein, +30grams of fibre, great sources of healthy fats, and the RDA of calcium, magnesium, iron etc are all met.

Since then, she has released seven cookbooks and launched 40 plant-based products, which are sold in all major UK retailers. She also has millions of online followers - including 2.4million on Instagram alone. Her empire is worth in the region of £60 million.

What is the annual turnover of Deliciously Ella? ›

Deliciously Ella, the fast-growing plant-based wellness brand, is a perfect example. The London-based company, now ten years old, operates in 27 European countries with 2022 revenue of $25 million and aggressive growth plans.

Deliciously Ella products made in the Milton Keynes factory currently account for “about 15%” of the business' revenue. However, the business had ambitions to increase this over the next year to 18 months, so that “more than half of our revenue will be manufactured at the site,” said Mills.

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Deliciously Ella was able to separate itself from other food blogs early on by creating a point of difference – the creation of a philosophy around food, and one that centres around eating in order to feel good both physically and mentally.

Where do you live and why? We live in West London and I love it. We're near the park, which is my favourite place to be and I try and walk our dog, Austin, through it on my way to work each day. We're also just 20 minutes from the office, where sadly we do spend most of our time!

Mills' sweet potato brownies revolutionized the way that vegetable is used in the U.K., Whelan says. If Mills is an evangelist for vegetarianism, she says she's proof of its benefits. At 21, she was diagnosed with Postural Tachycardia Syndrome, which affected her nervous system, and was put on a variety of medications.

While we make every effort to ensure all our products are correctly tagged as vegan, mistakes can be made and we ask that you always double check the ingredients. If you think something has been incorrectly labelled as vegan, please don't hesitate to get in touch by clicking 'ask a question' on the product page.

However, the only member of the British royal family who is known to follow a strictly plant-based diet is Princess Beatrice. In 2019, the princess held a vegan dinner party to celebrate her 31st birthday, and she's known to particularly enjoy vegan sushi.

Featuring more than 100 new sugar-free, gluten-free and dairy-free recipes to excite your taste buds, this collection will inspire you to eat for better health, glowing skin and boundless energy.