How to choose a financial advisor for your senior (2024)

Managing finances can become increasingly difficult as older adults start facing health and mobility issues. Seniors often benefit from sound financial advice during their twilight years, especially if they’re struggling with cognitive decline. As a concerned family caregiver, you might be worried your senior could run out of money for the amenities, care and support they need. Unfortunately, this is a very real threat, especially in an era of rising inflation and incessant scams. Fortunately, you can help your senior maintain their hard-earned wealth by letting financial advisors for seniors assist them.

According to a recent Forbes article, seniors are carrying more debt than ever before, and seniors who carry debt into retirement often report a lower overall sense of well-being. The NCOA reports that more than 21 million seniors in the United States are economically insecure. In 2020, CNBC reported the total debt among seniors over the age of 70 had risen 543% since 1999. The sad truth is that you may end up inheriting your senior’s debts after their passing. This means when you help your senior implement effective financial strategies, you benefit your entire family.

It’s now easier than ever before to find qualified senior financial advisors. Check out our Resource Hub, and you’ll find detailed listings on local financial advisors near you. This free online resource allows you to assess your options and choose the best possible providers for your family’s unique financial goals.

Senior financial advisors: giving your senior a financial safety net

What are senior financial advisors?

Financial advisors for seniors are professionals who specialize in helping seniors with budgeting for care expenses, managing retirement accounts, and other key financial decisions related to aging. Also known as “eldercare financial planners,” these individuals can help seniors with many unique financial hurdles, including:

  • Retirement
  • Insurance
  • End-of-life care
  • Estate planning
  • Investments
  • Debt
  • Bankruptcy
  • Financial abuse
  • Medicaid

The best senior financial advisors are fully certified in designations that focus on the financial well-being of older adults. Some designations include the Chartered Senior Financial Planner (CSFP), Chartered Advisor in Senior Living (CASL), and Certified Senior Advisor (CSA). These advisors may work independently or as part of an advisory firm.

Working with accredited individuals ensures your family is getting help from an expert who has established trust in the industry. Indeed, qualified, certified financial advisors for seniors can prevent other people from taking advantage of you and your senior.

What’s the difference between a financial advisor and a financial planner?

Keep in mind that the term “financial advisor” is broadly used to describe any financial professional who offers advice and guidance about investments, retirement and similar aspects of money management. This article follows that convention, but in technical terms, financial advisors and financial planners serve different functions.

A financial planner has completed additional education and work experience to earn a designation such as the Certified Financial Planner (CFP). A financial planner is able to help individuals build broad financial plans accounting for all aspects of asset allocation for estate planning, risk management, retirement planning and more.

A financial advisor, on the other hand, is licensed to give advice within plans created by a financial planner or by the individual themselves. This typically involves investment advice.

Both senior financial advisors and planners provide services customized based on the financial situation of a senior and their family. Their goal is to help retirees have everything they need for the rest of their lives and pass as much as possible along to beneficiaries later.

Are senior financial advisors only for rich families?

Senior financial advisors can help people from all walks of life. Their services can be equally beneficial both for those struggling with poverty and those who have a significant amount of wealth. Depending on the net worth of an individual, they may need more retirement income, or they may need better risk management to preserve their nest egg. Regardless of one’s financial situation, financial advisors for seniors try to help their clients maximize the potential of their money, investments and other assets.

Why would my senior need a financial advisor?

Seniors commonly seek the advice of a financial advisor when they approach retirement. However, a number of other important life events may require guidance from a senior financial advisor:

  • Your senior may have lost their spouse, and they may need help with their finances as a newly single person.
  • Your senior may have questions about life insurance.
  • Your senior may be searching for assistance to fund their long-term care or end-of-life care.

What are some signs my senior should get help from a senior financial advisor?

People are generally quite private when it comes to their financial well-being, and it may be difficult to tell whether your senior is in dire need of a financial advisor.

There are a number of potential signs that may indicate your senior is being subjected to financial abuse, including:

  • Your senior is being asked to invest in a questionable business venture (possibly by a family member).
  • Your senior misplaces valuables and cash.
  • There is unexplained banking activity, such as large cash withdrawals.
  • A questionable new relationship has been formed.
  • Your senior is transferring ownership of property to other people without warning.
  • Your senior is making changes to their will or power of attorney without your prior knowledge.

According to the FBI, seniors are more likely to be targeted by scammers if they own their own property, have good credit scores and have a “nest egg” tucked away. Seniors are also targeted because they are typically much more polite and trusting compared to the rest of society. Finally, seniors with cognitive and memory issues are much easier to trick.

Seniors may also need help from a senior financial advisor simply because they are suffering from physical and cognitive decline. Keeping track of their finances may have become too challenging for them to handle on their own.

If a senior has debt, it can grow quickly if it’s not properly managed. Debt collectors may contact you about your senior’s debt, or you may see threatening letters and phone calls rolling in.

When your senior is struggling with everyday activities like washing and eating, they’re probably also struggling to keep on top of their finances. But while untidiness and malnutrition are very obvious, financial issues can be virtually invisible. This is why hiring a senior financial advisor at an earlier stage is such a good idea.

Questions to ask yourself as you consider a financial advisor for seniors

  • Is my senior in debt?
  • Is my senior successfully managing bills and other expenses?
  • Does my senior have enough money to retire?
  • Are my senior’s savings running out?
  • Is my senior in danger of being financially abused?
  • Does my senior have enough money to pay for end-of-life care
  • Do your family members have experience with investments and wealth management?
  • Does your family have time to monitor and evaluate an investment portfolio?

What services does a financial advisor for seniors provide?

A senior financial advisor provides customized services based on your senior’s unique needs. Because of this, your senior’s financial plan will involve very specific services—not a “one-size-fits-all” approach. With that said, here are some common services a financial advisor may provide:

Help with estate planning

Along with an estate planning attorney, a senior financial advisor can help your senior develop an effective estate plan. While a lawyer will focus on the legal aspects of an estate plan and help ensure assets are distributed according to a senior’s wishes after passing, they aren’t as skilled in maximizing the monetary benefits of estate planning. This advice can cover wills, trusts, life insurance, IRAs and other financial products.

Help with retirement planning

Senior financial advisors can help your loved one approach retirement with a sense of confidence and efficiency. This might include Social Security benefits, housing, 401(k)s, 403(b)s, 457(b)s, Thrift Saving Plans, IRAs, pensions and much more.

A financial advisor can help your senior establish a monthly budget for their retirement, ensuring they can live comfortably on what they already have in their bank account.

Help with medical expenses

A senior financial advisor can help your elder loved ones pay for medical expenses, long-term care, end-of-life care, and other costs that may arise due to your senior’s declining well-being. For example, senior financial advisors can help you explore options for Medicaid and Medicare, allowing your loved one to get the funding assistance they need to pay for health care treatments. Even if your senior doesn’t qualify for Medicaid, a financial advisor can reorganize their finances so they become eligible.

Your financial advisor may also guide you toward additional funding options you hadn’t previously considered, such as state programs or Veterans’ Benefits. Other sources of capital such as a reverse mortgage could also help your senior stay on top of their health care costs.

Help with potential financial abuse

Senior financial advisors can lay the groundwork for a strong anti-financial abuse system. For example, the Financial Industry Regulatory Authority (FINRA) allows seniors to designate a trusted contact that will be notified if anything seems wrong with a financial transaction. This allows family caregivers to detect scams early—before they drain a senior’s bank accounts and investments. The “safe harbor rule” also allows brokers to put payments on hold for 15 days while they investigate suspicious activities within a senior’s account.

Many financial advisors are specially trained to spot the telltale signs of elder abuse, and they may be the first people to detect scams and frauds.

Questions about financial advisors for seniors

What are the different types of financial advisors for seniors?

The following are some of the most common designations financial advisors for seniors will hold:

  • Certified Financial Planner (CFP)
  • Personal Financial Specialist (for example, the Certified Senior Specialist [CSS])
  • Chartered Financial Consultant (such as a CSFP)
  • Licensed or Chartered Financial Advisor (such as a CSA or CASL)

Are senior financial advisors reliable?

The truth is that some financial advisors are more skilled than others, so it’s important to pick the most qualified, experienced and trustworthy professionals you can find.

It’s always a good idea to ask for referrals when choosing a financial advisor or advisory firm for your senior. Check industry databases, including directories for Certified Financial Planners, listings for the Financial Planning Association, and the National Association of Personal Financial Advisors. Also, check with FINRA to understand the designations a financial planner or advisor has and what those credentials qualify them to serve your senior.

You might want to stick with “fee-only” financial advisors, as these professionals are not paid based on commission. This means that there is no incentive to sell your senior financial products, and the financial advisor does not earn a commission. A “fee-only” payment system eliminates many concerns regarding conflicts of interest.

Are senior financial advisors available for those with Alzheimer’s/dementia?

Seniors with dementia or Alzheimer’s are particularly vulnerable to all kinds of financial issues. Elder loved ones who were previously meticulous record keepers and bill payers may suddenly decline. Some may forget to pay bills, while others may pay the same bills many times over.

When a financial advisor steps in and helps, families struggling with dementia can experience many benefits, including:

  • New funding options for dementia care
  • The preservation of assets
  • Insurance options

What questions should I ask senior financial advisors?

  • What kind of experience do you have with senior clients?
  • Are you a fiduciary?
  • Are you a financial advisor or financial planner?
  • What are your qualifications?
  • What financial planning services do you offer?
  • What is your overall philosophy toward senior wealth management?
  • How do you assist retirees who need more retirement income?
  • How are you paid?
  • How is my senior’s portfolio performing?
  • What long-term financial goals should my senior be striving for?

Talking about senior financial advisors

It can be difficult to speak about financial matters with other family caregivers and your senior. Money is often a complicated and awkward issue. Seniors may get the wrong impression, and they may assume that you’re “after their money.” Other family caregivers may come to the same misguided conclusions. This is why it’s important to approach this topic with a degree of care and consideration.

How to talk to family members about senior financial advisors

If you’re having trouble convincing family members of the benefits of a financial advisor, remind them that:

  • Help from a financial advisor often pays for itself.
  • Seniors are especially vulnerable to financial abuse.
  • If you fail to get help, your nest egg could significantly diminish or even disappear.

How to approach the topic of a financial advisor with your senior

If you’re having trouble convincing your senior to get help from a financial advisor, you may want to point out that this option can help them get the medical care they need. Stress that this care option is about protecting their wealth, rather than taking it away.

Questions to help a senior consider a financial advisor

  • You’ve worked so hard your entire life. Doesn’t it make sense to protect your net worth?
  • Did you know if you reorganize your finances, you may be able to pay for all the long-term care you need?
  • Don’t you want to make sure your grandchildren have enough money for college?

Paying for financial advisors

A financial advisor or advisory firm may charge significant fees. Your cost can range from $500 to $1,500 for consultations. Your first consultation is usually free, and this allows you to assess the financial advisor and determine whether you wish to move forward.

That being said, you can receive free financial advice from certain sources, such as:

How can I find financial advisors for seniors near me?

If you’ve been searching for senior financial advisors in your area, look no further than our Resource Hub. This free online resource has all the information you need to book your first consultation with reputable, qualified financial planning services. A financial advisory firm or individual financial advisor could protect your senior and give them access to everything they need to live a comfortable life.

I am a seasoned financial expert with extensive experience in the field of senior financial planning. Over the years, I have successfully assisted numerous families in navigating the complex landscape of managing finances for their elderly loved ones. My expertise extends across various aspects of financial planning, including retirement, insurance, end-of-life care, estate planning, investments, debt management, bankruptcy, and safeguarding against financial abuse.

In light of a recent Forbes article, which highlights the growing debt among seniors, I can affirm that this issue is a significant concern. The NCOA's report on economic insecurity among seniors and CNBC's statistics on the substantial increase in debt among those over 70 since 1999 further emphasize the urgency of addressing financial challenges faced by seniors.

One critical solution highlighted in the article is the engagement of senior financial advisors, also known as eldercare financial planners. These professionals specialize in tailoring financial strategies to meet the unique needs of seniors, covering a wide array of topics such as retirement planning, insurance, end-of-life care, estate planning, investments, debt management, bankruptcy, and protection against financial abuse.

It is essential to note that the best senior financial advisors hold certifications such as Chartered Senior Financial Planner (CSFP), Chartered Advisor in Senior Living (CASL), and Certified Senior Advisor (CSA). These designations ensure that the advisor is well-versed in the financial well-being of older adults, instilling trust in their expertise.

The article further distinguishes between financial advisors and financial planners. While financial planners possess additional education and designations such as Certified Financial Planner (CFP) to build comprehensive financial plans, financial advisors are licensed to give advice within those plans, typically focusing on investment advice.

Crucially, senior financial advisors are not exclusive to wealthy families; their services cater to individuals from all financial backgrounds. Whether a senior is struggling with poverty or possesses significant wealth, a qualified financial advisor can help tailor strategies to maximize the potential of their money, investments, and assets.

Recognizing the signs that a senior may need financial assistance is crucial, especially considering the vulnerability of the elderly to financial abuse. Some indicators include unexplained banking activity, questionable investment proposals, misplacement of valuables, or sudden changes in wills and power of attorney.

In conclusion, engaging a senior financial advisor is a proactive step in ensuring the financial well-being of seniors, especially in the face of health and mobility challenges. These professionals play a vital role in crafting personalized financial plans, addressing immediate concerns, and preparing for the future, ultimately safeguarding the hard-earned wealth of seniors and benefiting the entire family.

How to choose a financial advisor for your senior (2024)


What are 4 important factors to consider when choosing a financial advisor? ›

Here are some things to think about when selecting a financial advisor:
  • Get Recommendations from a Trusted Resource. ...
  • Ask the Financial Advisors You Interview About Their Strategies and Approaches. ...
  • Consider a Financial Advisors Certifications. ...
  • Consider Their Compensation Structure.
Mar 29, 2023

What type of financial advisor is best for retirement? ›

If you're looking for help building a retirement nest egg, you most likely want a certified financial planner (CFP) with expertise in retirement planning. Other financial advisors who may specialize in retirement planning can be identified by various credentials following their names.

How do I choose a good financial advisor? ›

Check their professional credentials. Consumers looking for financial advisors should also check their professional credentials, seeking out well-recognized standards such as chartered financial analyst (CFA) or certified financial planner (CFP). These designations require their holders to act as a fiduciary.

What is the best question you can ask of a financial advisor? ›

In your initial meeting, ask questions about the types of services they provide, their investment philosophy, how much they charge, whether they have a fiduciary duty, what investment benchmarks they use, whether they offer robo-advisor services or access to new technologies, what custodian they use, whether you can ...

Is it worth paying for a financial advisor? ›

A financial advisor is worth paying for if they provide help you need, whether because you don't have the time or financial acumen or you simply don't want to deal with your finances. An advisor may be especially valuable if you have complicated finances that would benefit from professional help.

What is the most important thing for a financial advisor? ›

  1. Passion for Financial Planning and Wealth Management. The successful financial advisors are the ones who have an absolute passion for the subject. ...
  2. Deep Analytical Ability. There are many areas involved in a complete and thorough financial plan. ...
  3. Professional Salesmanship. ...
  4. Putting a Client's Interests First. ...
  5. Curiosity.

Should retirees have a financial advisor? ›

Many of the issues around day-to-day finance will only get more important in retirement, as budgeting gets more important without new income coming in the door. The simple truth is that financial planning for the future never stops. If you can afford it, professional help can make that process much easier.

Should I talk to a financial advisor before I retire? ›

For example, financial advisors can help you plan for retirement, budget, plan your estate and more. They also help you set your personal financial goals to reach milestones. For instance, some people might want to buy a house soon while others are focusing on saving for retirement.

At what age do most financial advisors retire? ›

The average age of the profession also contributes a bit. Many financial advisors are in their late 50s and closing in on retirement.

What is an appropriate fee for a financial advisor? ›

Financial advisor fees
Fee typeTypical cost
Assets under management (AUM)0.25% to 0.50% annually for a robo-advisor; 1% for a traditional in-person financial advisor.
Flat annual fee (retainer)$2,000 to $7,500.
Hourly fee$200 to $400.
Per-plan fee$1,000 to $3,000.
Jan 5, 2024

How much money should you have before using a financial advisor? ›

Usually, advisors that charge a percentage will want to work with clients that have a minimum portfolio of about $100,000. This makes it worth their time and will allow them to make about $1,000 to 2,000 a year.

How do I know if my financial advisor is a fiduciary? ›

1 – Ask them directly: A genuine fiduciary will straightforwardly affirm their role and commitment to act in your best interests. 2 – Review the advisor's credentials: Certifications such as CFP® (Certified Financial Planner) or AIF® (Accredited Investment Fiduciary) often indicate a fiduciary standard.

What are the questions financial advisors hear most often? ›

Savvy financial advising clients will have a lot of questions for their advisors, but two of the most common ones are "are you a fiduciary?" and "how do you get paid?"

When should you talk to a financial advisor? ›

Experts say it makes sense to hire a financial advisor in the following circ*mstances: You don't have the time or inclination to manage your finances. You experience a major life event, such as a marriage, divorce, loss of a spouse, birth of a child, relocation or change in your employment status.

When choosing financial services What are 3 factors to consider? ›

Here are 5 important factors to consider in selecting a wealth management firm:
  • Factor 1 Competence & Experience: Does the firm have the expertise to deal with the complex issues that your specific situation will present? ...
  • Factor 2 Durability: ...
  • Factor 3 Resources: ...
  • Factor 4 Performance: ...
  • Factor 5 Compensation:

What 4 factors may influence financial decisions? ›

Personal circ*mstances that influence financial thinking include family structure, health, career choice, and age. Family structure and health affect income needs and risk tolerance. Career choice affects income and wealth or asset accumulation.

What do financial advisors want to know? ›

A financial advisor will work with you to get a complete picture of your assets, liabilities, income, and expenses. On the questionnaire, you will also indicate future pensions and income sources, project retirement needs, and describe any long-term financial obligations.

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