TikTok has established itself over the past two years as one of the leading social ad channels—offering brands the ability to connect with its vast, highly engaged and passionate audience. To get the most out of TikTok however, requires a constant presence. The brands who best use TikTok are the ones who are able to tap into, and build upon the sense of community that exists. This requires a constant presence, an "always-on" strategy where you are regularly releasing both paid and organic TikTok content in order to keep audiences engaged. In the infographic below, this recommendation is supported by a variety of stats that suggest why TikTok should be made an always-on channel in your media mix.
References:
- https://techcrunch.com/2021/09/27/tiktok-reached-1-billion-monthly-active-users/
- https://www.adweek.com/performance-marketing/tiktok-is-growing-up-and-so-are-its-users/
- https://www.appannie.com/en/go/state-of-mobile-2021/
- https://digiday.com/marketing/marketers-see-tiktok-as-a-staple-of-the-social-budget/
- https://www.tiktok.com/business/en/blog/kantar-media-reactions-2021
- https://www.kantar.com/campaigns/media-reactions
- https://www.tiktok.com/business/library/TikTok_HolidayPlaybook.pdf
- https://www.tiktok.com/business/en/blog/6-takeaways-from-our-latest-kantar-study
