Stephanie Pillon on LinkedIn: #aiisthefuture #growthoutsidethecomfortzone (2024)

Navigating the Maze of AI in Marketing: What's Real and What's NotHey folks, Steve here! Ever notice how everyone in marketing and advertising is talking about AI these days? The problem is that not all so-called "AI" really is. Let's clear the fog and ensure you're investing in genuine AI technology.The AI BuzzAI promises data analysis, predictive algorithms, and much more. But beware, some platforms might label basic algorithms as AI. Remember, it's not true AI if it's not adapting and learning.To summarize, be a discerning consumer and invest in tech that will benefit your ROI.That's a wrap! Please stay savvy and let me know if you're navigating the AI landscape in marketing. #ArtificialIntelligence #MarketingTech #DigitalMarketing #DataScience #AIinMarketing

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Embracing the Future: AI Revolutionizes Google Search! #google #search #AItransformation In one word, the change is "Improvements"! 😀We're witnessing a paradigm shift in how we interact with information, thanks to the penetration of AI in Google Search. Here's what's changing for the better:1. **Better Reporting**: AI brings enhanced accuracy and depth in analytics, enabling more insightful reporting.2. **Targeted Search Results**: Say goodbye to irrelevant results. AI ensures that what you find is exactly what you need.3. **Reduction in Spam Links**: No more sifting through dubious links. AI is effectively cleaning up search results for a safer, more reliable experience.4. **Trust in Organic Search Results**: Authenticity and quality are now at the forefront, with AI prioritizing genuine content over artificially boosted pages.5. **Content Filtration for Better Visibility**: AI is a game-changer in highlighting relevant and valuable content, ensuring the right information stands out.6. **Higher Rank Chances**: With AI, quality content has a better chance of ranking higher, leveling the playing field for creators and businesses.As AI continues to evolve, so does our ability to access and utilize information. Embrace the change and get ready for a smarter, more efficient search experience!😀#AIrevolution #DigitalFuture #SearchSmarter

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🚀"𝗗𝗼 𝗦𝗼𝗺𝗲𝘁𝗵𝗶𝗻𝗴 𝘄𝗶𝘁𝗵 𝗔𝗜"🚀"Let's leverage AI in marketing!" Ever heard that? Before you nod, remember: it's not about using AI for the sake of it. It's about solving real problems.As marketers, our time for creativity is increasingly precious. Enter AI, our potential time-savior. I've been playing around with a few tools:𝗩𝗶𝗺𝗲𝗼: Created a sleek product demo video in under an hour! But some tools like 𝗛𝗼𝘂𝗿 𝗢𝗻𝗲 and 𝗦𝘆𝗻𝘁𝗵𝗲𝘀𝗶𝗮 were too robotic when it comes to text to speech 🎬𝗗𝗔𝗟𝗟-𝗘: Great for creatives and memes, but infographics? Not so much. Spelling errors! (Found this enlightening Reddit thread on why 👇). 🤖❌𝗟𝘆𝗻𝗲 / 𝗤𝘂𝗶𝗰𝗸𝗹𝗶𝗻𝗲𝘀: Checked out these personalized outreach tool, but they're sticking to basic parameters like company websites and blogs. Not sure you absolutely need them at this point. 📧𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗦𝘁𝘂𝗱𝗶𝗼 (AI image generator): Doesn't work at all 😅𝗦𝘂𝗽𝗿𝗲𝗺𝗲 𝗔𝗜: See outcome below👇😜Which tools have you tried? Found anything that actually boosts productivity? I'll keep exploring and keep you posted! 🕵️♂️🔍#MarketingAI #MarTech #B2BMarketing #AI

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The latest AI marketing insights from theBENlabsteam 👇 Worth a quick read.🎬 OpenAI teases a new text-to-video tool, Sora, and has the entertainment industry fearing the worst. But as Edward Saatchi, CEO and Founder of Fable Simulation, pointed out: "Every single three years, Silicon Valley tells Hollywood that they’re gonna totally disaggregate them and change everything and they’re finished, and Hollywood survives and thrives.”⏸️ Google pauses their recently released AI tool, Gemini, in response to some controversy surrounding images generated by the tech.⚙️ Small businesses are reaping the incredible benefits of AI as several new and useful AI-powered tools hit the market, like GoDaddy's Airo, Intuit Assist by Intuit Mailchimp, Squarespace AI, Wix AI and more.Learn more about what's happening in the AI marketing world with our latest Monthly AI Insight Digest 👇

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The use possibilities for AI in marketing are vast, and content creation is just one of them ✍️It can be used to conduct research, write creative copy, create buyer personas and so much more. So, what other benefits are there?✔️ Save time.✔️ Remove creative block.✔️ Generate ideas and briefs.✔️ Collect large amounts of data in a short amount of time.✔️ Improve SEO tactics.But, this doesn't mean your content team can sit back and relax, AI is not a fool proof solution, there are things you should be aware of 👇❌ Unable to achieve the creative flair of humans.❌ Often needs human editing.❌ Potential plagiarism.❌ Discrepancy with facts.❌ Search engine algorithms often devalue outputs.❌ The ideas are taken from another source and aren’t original.To learn more about the use cases for AI, its benefits and drawbacks, download our marketers guide to AI: https://bit.ly/455BWkl#AI #ContentCreation #MarketingAI

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It's a bird! It's a plane! It's Marketing Trends Volume 14 and it's here to tackle the world of #AI 💥We've kept tabs on all the AI buzz to see how it can fit into our marketing tool kit and officially cracked the code:: AI is king at speed and efficiency, such as data analysis and content organization, but it won't replace the creativity and strategic thinking of marketing superheroes.Get your cape on and save the day with AI's tools at your fingertips 👇 #InnovativeMarketing #MarketingTrends #TrendReport #MarketingAI

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Exciting times ahead in the world of Digital Marketing! 🚀The future of AI in Digital Marketing!Picture AI as a super-smart buddy who tells digital marketers what people really like and don't like on the internet. It can look at all the things people click, read, and watch, and then say, "Hey, show them ads and messages they'll actually be excited about!"AI can also enhance the personalization of marketing, like when a friend remembers your favorite things and surprises you with stuff you love. AI can help businesses remember what you like and show you things that match what you're into.Remember, that while AI is amazing, awesome and cool we've got to use it in a nice and polite way. Just like good friends care about how you feel. We all need to work together to use AI in a friendly and fair way. ✨#AI #digitalmarketing #futuretech

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A recent eMarketer study revealed a startling disparity in AI adoption: while 54% of IT professionals are harnessing the power of AI, only 23% of marketing professionals have embraced this transformative technology. This gap highlights the immense untapped potential of AI in marketing. AI is revolutionising marketing, empowering marketers to make data-driven decisions and many more. Watch our video to learn how AI digital marketing is a game-changer today! VKT is excited to introduce our 'Reimagine Digital Marketing with AI' programme. Explore the key objectives which you will master:🔍Understand the Fundamentals of AI in Digital Marketing🛠️Explore AI Tools and Technologies📱Develop and implement an AI-powered digital marketing strategy.🤖Evaluate the benefits, challenges, and ethical considerations of using AI in digital marketing.👉Contact us today via https://lnkd.in/gfnnvHYS for a Complimentary Training Needs Analysis! Don't miss this opportunity for #DigitalSuccess. 💪🌕 #VKTTraining#DigitalMarketingAI #AIMarketing #AIMarketingWorkshop #DigitalTransformation #Digitalmarketing #vktransformation

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What will advertising look like in an AI world?There is a software race going on. The big 5 all want to leverage AI and machine learning to create a system where you hand over your money, tell them your goals and they will do the rest. The real challenge is that there is a big trust issue. These companies have already shown that they will put their shareholders and money-making agenda ahead of yours. Giving over this power to them is not good for small businesses. My belief is that AI will be a useful tool for smart marketers and smart businesses but unless there are major advancements in it's capabilities will not replace these people. What do you think?

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For the past few weeks, I have been tinkering with AI platforms designed specifically for social media (such as sales stack AI)🟩 Pros: ·You give it a topic and it generates a post in a matter of seconds (you can select between tips and tricks, personal stories, educational, etc.)·It can read an existing post and write a comment about it 🤯·With their browser extension, it plugs right into your LinkedIn account which makes it unbelievably easy and efficient.·The more data/info you give it, the smarter it getsover time 🟥 Cons: ·I still find these posts too generic, too cold. Even though it’s impressive how far technology has come, it still doesn’t compare to a well-thought-out post written by a human.·AI cannot replicate a post that is personalized, genuine, clever, unique, or empathetic.·Now that almost everyone has access to AI, the bar is set higher. Your AI-written post will not stand out if everyone is using the same tools. 🧱 Final thoughts:-I think it’s a great tool to help you get started and give you some ideas.-If you rely solely on AI posts, you will save a lot of time and effort, but I can’t see it impacting your business positively, in terms of engagement and growth, in the long term. #linkedinlearning #businessdevelopment #ai

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