We have already commented many times when talking about TikTok that this social network has its own codes and idiosyncratic buying behavior. All of this has a lot to do with what the content is like and what its audience demands.
When it comes to creating an ad for TikTok, the first thing to be considered is that there is a core idea that is branded by fire on the platform: "Don't make ads, make TikToks".
If you are used to selling on Facebook Ads, for example, you know that creating specific conversion-oriented posts tends to work better than promoting organic content. Let's just say there is a pretty clear difference between content geared to entertain/inform, and content geared to convert.
But TikTok advocates a single line at the editorial level. The audience of this network is willing to consume advertising, but it requires a bit more creativity from advertisers: it demands that we somehowstep in their timeline and become part of the experience.
Let's say that the approach of brands to TikTok audience should be emotional, trying to generate trust and to be easy to love. To sum up, become what they call a love brand.
It is very important that you manage to create a consistent brand speech and interact with the audience in a close way, both in paid and organic content.
You have to be relevant and on trend. Do not hesitate to use the trending music at the moment or the meme that works best. Add them to your message and do it creatively, you will see how your impact increases.
Finally, do not lose the focus on trust. Resources such as the use of influencers(or content creators relevant to your target audience) are a good way to approach a community that is open to discover new things when they come from relevant people and brands. By the way: petsare a resource that is often used and works wonders.
Today, 47% of a brand's sales growth comes from content. That is not just me, it is Nielsen consulting firm.
Keep in-feed ad content well-framed with your product in clear view. Ensure that captioning elements don't overlap with your CTA, your body copy, or the engagement buttons on the right side of the screen. TikTok video ads should always be vertically oriented and uploaded in the highest resolution.
Specifically, for TikTok, research conducted by its Marketing Science unit suggests 50% of the impact from a TikTok ad is realized in the first 2 seconds, and the first 6 seconds capture 90% cumulative impact on Ad Recall and around 80% for Awareness.
TikTok's advertising strategy is effective, with 83% of users finding the app's advertisem*nts entertaining, emphasizing the platform's success in creating engaging and enjoyable ad content.
TikTok Business Center says, “We suggest updating the creative every 7 days at least. It is wise to continuously refresh them to avoid ad fatigue.” Of course, these are just general guidelines.
A new survey from Capterra, an online marketplace for the enterprise software industry, found that 78% of small businesses that run ads on TikTok have already realized a positive return on investment—the majority within just six months.
TikTok ads can be worth it if you have a well-defined target audience, are willing to invest in creative content, and closely monitor and optimise your campaigns. However, success on TikTok requires a deep understanding of the platform and its users, so it's essential to approach it strategically.
Introduction: My name is Eusebia Nader, I am a encouraging, brainy, lively, nice, famous, healthy, clever person who loves writing and wants to share my knowledge and understanding with you.
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