What’s Really Behind the ‘Mob Wife Aesthetic’? (2024)

Style|What’s Really Behind the ‘Mob Wife Aesthetic’?

https://www.nytimes.com/2024/01/28/style/mob-wife-aesthetic-trend.html

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A TikTok trend that’s about more than French manicures and furs, the look focuses on conspicuous signifiers of wealth earned outside the rule of law.

What’s Really Behind the ‘Mob Wife Aesthetic’? (1)

It’s not every day that Francis Ford Coppola deigns to weigh in on a TikTok trend.

But he made an exception for the so-called mob wife aesthetic — a louche amalgamation of fur coats, leather and leopard prints that are being presented on the platform as a kind of mafiosa cosplay.

In a recent Instagram post, Mr. Coppola, the director of “The Godfather,” compared the style to that of Connie Corleone, a character from the film portrayed by his sister, Talia Shire: “a sultry, delightful Italian princess.”

Hundreds of videos on the app show young women with no apparent marital relationship to organized crime trying on their own approximations of the look, which usually involve heavy jewelry and heavier eyeliner.

TikTok churns out a new reigning “aesthetic” every few months, and they vary widely in their real-world influence on offscreen dress. So what is actually powering this newly popular glamorization of outlaw-adjacent women?

@thesweetpaisana How to dress like a mob wife (in the style of how to dress like you’re from the lower east side) yes this is satire (kind of) use this sound to show me your mob wife style! #mobwife #mobwives #italiangirl #italianamerican #italianamericansbelike #fashiontiktok #mobwifewinter #fyp ♬ Mob Wife Energy Activate - The Sweet Paisana

What is the ‘mob wife aesthetic’?

The most basic version involves throwing a fur coat — real or faux — over an all-black outfit. But according to its proponents, the look is nothing without the attitude to go with it. Careful students of the mob wife oeuvre add red nails and lipstick, a high-volume hairdo and sunglasses big enough to function as a kind of windshield.

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What’s Really Behind the ‘Mob Wife Aesthetic’? (2024)

FAQs

What’s Really Behind the ‘Mob Wife Aesthetic’? ›

Careful students of the mob wife oeuvre add red nails and lipstick, a high-volume hairdo and sunglasses big enough to function as a kind of windshield. “It's expressive, it's bold, it's unapologetic,” said Sarah Arcuri, 29, who lives in New Jersey and calls herself the “Mob Wife Aesthetic CEO” on TikTok.

What does the mob wife aesthetic mean? ›

Mob wife fashion is synonymous with opulence, exuding a sense of confidence and authority. Drawing inspiration from iconic figures like Carmela Soprano and Victoria Gotti, this style embodies a blend of high fashion and streetwise sensibility.

How to do mob wife aesthetic? ›

The starting point of the mob wife look is typically a simple all-black outfit, which is then adorned with eye-catching statement pieces like lush faux-fur coats, bold jewelry, boots and even some animal-print accessories.

What are the characteristics of a mob wife? ›

The mob wife itself, according to Urban Dictionary, is described as a beautiful, selfless woman, usually married to a man of poor character-who is expected to do nothing but smile, take care of the kids and household, and tend to her husband, while never ever acknowledging the abusive, sinful, greedy, selfish world she ...

What's with the mob wife trend? ›

What is the 'mob wives trend'? The dark history. The aesthetic, modeled after wives of mobsters, saw the resurgence of '80s glamour: leather, fur coats, tight animal print clothing and heavy makeup with an emphasis on bold black eyeliner.

What is a mob wife meaning? ›

As a term, "mob wife aesthetic" gained prominence (as with most social media trends) in TikTok in the beginning of 2024 and some may call it the pivot from the "clean girl aesthetic" that's been popular since 2020. Those who dress in this aesthetic revel in the look being grown up, confident, and sultry.

Who is the CEO of mob wife aesthetic? ›

In one of the earliest videos linked to this trend, influencer Sarah Jordan Arcuri, the self-proclaimed “Mob Wife Aesthetic CEO,” — broke down how to dress like a mob wife.

What are mob wife vibes? ›

Clad with fur coats and layered gold jewelry, the mob-woman look exemplifies a unique type of aspirational wealth and ostentatious glamour, a stark contrast to the quieter trends we've seen in the past few years. For women like Arcuri, the style has been a recurring reference throughout their whole lives.

What is mob wife hair? ›

What Is the Mob Wife Aesthetic For Hair? Like the fashion, mob wife hair is elaborate. While famous mob wives in pop culture sport hairstyles ranging from fluffy blowouts and banged bobs to big, bouncy, '80s-style curls, the best way to incorporate the trend into your look is to embrace a “more is more” sensibility.

What is the mob wife archetype? ›

TikTok introduces a new style archetype called the "mob wife," a departure from hyper-feminine microtrends. The mob wife exudes glamour and wealth, rejecting clean aesthetics. It taps into nostalgia and celebrates a deliberate, hardened image of self-expression, signaling a shift in the fashion narrative.

What is the new mob wife look like? ›

After last year's dominant quiet luxury aesthetic, this year heavy gold jewelry, sensuous make-up and messy hairstyles are introducing a new era. In the new mob wife trend, leather is combined with animal prints, bold sunglasses and large designer handbags.

What is the mob wife look in 2024? ›

The recent mob wife trend can be spotted with animal prints, massive fur coats, heaving accessorizing with gold bracelets, belts, and chunky rings. TikTok has also circulated popular makeup to accompany the look which consists of fake eyelashes, dark red lips, heavy kohl for the eyes, and voluminous hair.

What is the mob wife culture? ›

If you're unfamiliar with the mob wife aesthetic, which The New York Times so eloquently dubbed "a kind of mafiosa cosplay," here's a quick rundown on the look. It's all about moody colors, leather, animal prints, big fur coats, large sunglasses, and flashy designer goods (bonus if it's an Italian designer like Gucci).

What is Mob Wives aesthetic TikTok? ›

By Callie Holtermann. Jan. 28, 2024. It's not every day that Francis Ford Coppola deigns to weigh in on a TikTok trend. But he made an exception for the so-called mob wife aesthetic — a louche amalgamation of fur coats, leather and leopard prints that are being presented on the platform as a kind of mafiosa cosplay.

What is the mob wife aesthetic manicure? ›

Mob Wife Nail Aesthetic often features long, stiletto, or coffin-shaped nails. These nail shapes elongate the fingers and provide a dramatic canvas for intricate designs and eye-catching details. Luxurious Color Palette: The color palette associated with this aesthetic leans towards deep, rich hues.

What is the mob wife hair style? ›

What Is the Mob Wife Aesthetic For Hair? Like the fashion, mob wife hair is elaborate. While famous mob wives in pop culture sport hairstyles ranging from fluffy blowouts and banged bobs to big, bouncy, '80s-style curls, the best way to incorporate the trend into your look is to embrace a “more is more” sensibility.

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