10 Must-Try Call to Actions for Your TikTok Ads: Turn Viewers into Customers Today! (2024)

Call to Actions (CTAs) are a crucial part of any advertisem*nt video on social media. A well-crafted CTA can help guide your viewers towards taking the action you want them to take, whether it's clicking on a link, making a purchase, or booking an appointment. In this article, we'll take a look at 10 unique CTAs you can use at the end of your creative (advertisem*nt video) to encourage viewers to take action.

1. ''Don't miss out! Click the link in our bio to learn more."

This CTA is perfect for when you want viewers to learn more about your product or service. By directing them to a link in your social media bio, you can provide more information and encourage them to take the next step in the buyer's journey. This one works for organic content as well. When using in TikTok ads make sure to change the text to 'click the link below' or 'swipe left' (same effect). The only way for your audience to reach a link in bio is either organic or through Spark Ads.

2. "Ready to take the next step? Book your appointment now."

If your business offers a service that requires an appointment, this CTA is perfect for you. By inviting viewers to take action and book their appointment now, you can turn interested viewers into paying customers. I'd add the words 'temporarily free' to trigger urgency.

3. "Join our community and subscribe to our newsletter for exclusive offers."

By inviting viewers to join your community and subscribe to your newsletter, you can keep them engaged with your brand and provide them with exclusive offers and updates. This CTA is perfect for businesses that want to build a loyal following.

4. "Claim your discount code now before it expires."

Creating a sense of urgency can be a powerful motivator for viewers to take action. By letting them know that a discount code is only available for a limited time, you can encourage them to act quickly and make a purchase.

5. "Get started today and see the results for yourself."

This CTA is perfect for businesses that offer a product or service that can help viewers solve a problem or achieve a goal. By inviting them to get started today, you can encourage them to take the first step towards achieving their desired outcome.

6. "Follow us for more updates and special promotions."

By encouraging viewers to follow your social media accounts, you can keep them updated on your latest products, services, and promotions. This CTA is perfect for businesses that want to build a social media following.

7. "Unlock your potential and sign up for our program now."

If your business offers a program or course that can help viewers improve their skills or achieve their goals, this CTA is perfect for you. By positioning your program as a tool to unlock their potential, you can encourage them to sign up and start seeing results.

8. "Experience the difference. Shop now."

By suggesting that your product or service is superior to others, you can encourage viewers to make a purchase and see for themselves what sets you apart from the competition. This CTA is perfect for businesses that want to differentiate themselves in a crowded market.

9. "Let us help you achieve your goals. Contact us today."

This CTA is perfect for businesses that offer personalized services or consultations. By positioning your business as a helpful resource that can help viewers achieve their goals, you can encourage them to reach out and start a conversation.

10. "Invest in yourself and take action now. Click the link to get started."

By framing your product or service as an investment in the viewer's own success, you can encourage them to take action and click on the link provided to get started. This CTA is perfect for businesses that offer high-value products or services that can help viewers achieve significant results.

In Conclusion:

To quickly sum it up: a well-crafted CTA can make all the difference in the success of your ad campaign on TikTok. By choosing the right CTA for your business and audience, you can encourage viewers to take action and move them further along the buyer's journey. Whether you want them to learn more, make a purchase, or sign up for your services, these 10 CTAs provide a variety of options to help you achieve your goals. (tip: a CTR on TikTok below 1% indicates your ad is underperforming)

When crafting your CTA, it's important to consider your audience and what action you want them to take. Make sure your CTA is clear and concise, and that it aligns with the overall message and tone of your advertisem*nt video.

Remember, the ultimate goal of your campaign is to drive conversions and achieve your business objectives. By incorporating a strong CTA at the end of your video, you can encourage viewers to take the next step towards becoming a customer or client.